A Mindset Refresh for Your Business in the New Year
We’ve made it to a brand new year and for those with home businesses a new year can mean many things. Every year I personally seem to go through a love/hate period with the start of a new year. There are so many housekeeping things that need done. Record keeping and closing out the previous year so I can start fresh with the new year takes a lot of time and energy. There are new task sheets, printables, journals, etc that need printed or purchased and updated. My inventory needs a run through and all my display pieces need refreshed and updated.
After getting through all these tasks I feel so overwhelmed and exhausted that I don’t take the time to give my business a “mindset refresh” for the new year. Even after being in business for over 7 years, I still find myself getting “stuck” at times and needing to take a step back and do a quick reset and the start of a new year is the perfect time. This year I’m getting it done FIRST so it’s not put on the backburner and overlooked and hopefully that will give my business the kickstart it needs to crush 2019!
What is a mindset refresh?
Here’s what I mean by a “mindset refresh” – Do you remember when you first started your business? Everything had that new car smell and was fun and exciting. Even those mundane tasks that you dread now – at one time they were new and produced such great results that you loved doing them! Over time though, we start to omit those repetitive tasks thinking we no longer need to do them or we don’t think they are producing the results we desire. In reality, it was those tasks that got you the results and built your business to what it is now and skipping over them will slowly smother the growth of your business.
For me, a “mindset refresh” is very simple. I pretend that I am a brand new consultant/rep/designer with my company and I just received my enrollment kit. (I honest to goodness have an enrollment kit that I’m pulling out and using this year to make this as real as possible!) Then I go through all the steps and routines that a brand new designer would do. Even with an established business, these tasks can only help grow and cultivate. Here’s a list of the 9 things I’ll be doing to refresh my mindset for 2019.
9 Ways to Refresh Your Mindset
- Create a brand new FRANKS or ALICE lists
- Yep, I’m a list maker so this comes easily to me! You can use a general FRANKS list or the Origami Owl branded ALICE list. I always start with my previous list and add/update my new list. Be sure you are looking through your phone, social media outlets, calendar, etc to find all those new contacts that you may have made outside your business and never thought to add.
- Set a date for a launch party
- Holding your very own party or Jewelry Bar is a HUGE part of keeping your business growing. I do a launch for each new collection that is released. It allows me to get familiar with the new collection and get great feedback from my closest friends, family and customers. Plus, it’s a great way for them to see all the amazing-ness of the collection and allows them to reserve their own party. Not quite sure how to go about this? Check out all the amazing resources in the O2 Academy!
- Set up an online launch for the new year
- Online parties have completely changed how we run our business and with my personal business it’s a huge opportunity that I still haven’t completely grasped. Hosting your own online party each new collection launch (or in this case to refresh your business) allows you practice and gain confidence in the online arena plus reconnect with customers.
- Refresh your VIP group or Instagram
- It’s okay to admit that you don’t keep up with your VIP group or your Instagram, or Snap thing…(I don’t have Snapchat so I’m not even sure what that’s called!) as frequently as you should. Use this refresh as a way to make some updates, stir up some engagement and implement some new strategies moving forward. Don’t forget – quality over quantity! This is the perfect opportunity to tune into the O2 Socially Unstoppable group for more info!
- Dial into your target market and spend some time
- This one is an easy one to simply skip over and ignore. I know this is something that I very rarely think about in my business but it’s one of the most important tasks in your business! If you aren’t engaging, building relationships, and connecting with your customers then what in the world are you doing? You need to have an understanding of the way your customers shop, the trends and things they love, and how your product fits into their lives!
- Join a networking group
- Branching out and expanding my network has been one of the most beneficial things I’ve done in my business. It seems you have your Pampered Chef lady, your Avon lady, your Thirty-One lady….I want to be “the Origami Owl lady” or the “gifting lady”. I want people to think of me when they want to update their jewelry game. Call me when they need a baby shower gift. Reach out when they want to create something special to celebrate an event. By joining a local networking group and consistently participating and interacting, I’m building my network and getting the word out about my business.
- Fill your calendar with events
- One thing I find is that after a busy season, I tend to want to “take a break” from doing events and shows. This is only human and I know many of us do it but it’s so much harder to get back into a routine when you’ve been “off” for several weeks or months! Keep your January, February and March calendar full of mixers, events, meet ups, personal shopping appointments and ladies nights to ensure your business stays consistent and you constantly are making new connections. Here is one of my favorite sites for finding events.
- Reload your purse, bag, vehicle with business cards and materials
- This is simple to do and also simple to forget! It never fails, I strike up a conversation with the waitress or the cashier about my jewelry. Soon they are genuinely interested in learning more or want to place an order. I reach into my bag and lo and behold it’s empty. Not one business card, take out menu….I got nothin’! This is a great time to refill your bag, car, wherever you keep your contact info and books.
- Set some business goals
- I sometimes feel like I’m going through the motions and without clear goals and objectives. I never really know when I should be celebrating, when I should be switching gears, or when I should be dialing down and focusing on one specific area. Goal setting is so important all the time in business. However, it’s especially important when you are doing a refresher and trying to get back to basics. Goal setting during this period will allow you to focus on the bigger picture of your business and what you need to do to accomplish that.
Be sure to set specific goals and add deadlines to them. I like to break my goals down into monthly, quarterly and yearly goals. Then I will work backward from my goals and break them down into actionable items. Then I’ll work on those items daily in my business. I use this goal sheet each month to help keep myself on track.